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Behind The Scenes: Spring/Summer '23

Want a sneak peek at our new and upcoming season?

We’re so excited to announce that our new Spring/Summer ’23 season is just around the corner! Over the past six months, our talented teams have been busy finalising exclusive ranges that your customers will love. Want a sneak peek?

 

 

Moodboards

These creative mood boards will offer a brief glimpse at what to expect in our upcoming season. Venturing into every room of the modern home, discover some of our key colours, textures, and patterns for Spring/Summer ’23.

 

 

Rogue Production

Have you ever wondered how our Rogue everlasting greenery comes to life?

To celebrate the launch of our new Spring/Summer ’23 season, we thought you might like a sneak peek behind the production of our faux pot plants and floral arrangements.

Designed in Melbourne, we set aside the time to curate fashion-forward and on-trend arrangements. With expertise knowledge, we successfully develop beautiful collections that your customers will love.

Take a look at the process behind our designs.

 

 

Inhouse Design

Each season, our talented inhouse design team creates new patterns and illustrations for products, ranges, and campaigns. Based in Melbourne and Sydney, our graphic designers work closely with all teams in the business to create visual stories that appeal to your customers.

 

After receiving the brief, our design team will begin to create a visual mood board for inspiration. Taking ideas from the mood board, the buying and design teams will collaborate on local Australian designs and patterns.

 

 

The design team will then create their illustrations – any revisions will be completed in this stage. Once approved, the prints are applied to various products and ranges, just in time for the new season ahead!